WEEK2 Mood Board ( Rubberdown Bikes )

Rubberdown Bikes

"Rubberdown Bikes is a bicycle manufacturing company creates handmade bicycles that are designed locally, and have been fabricated, assembled and finished all within their shop." Therefore, I choosed images mainly are focus on handmade, bicycles, joy and modern. For example, image 10, 11,12 are attractive images, they can represent feelings about making bicycles carefully, care about every details, professional. 

Image 4, 6 18 are very good for website inspiration, image 4 is an attractive image of a website home page, it's just black and white  dynamic style image with orange as high light colour. Image 6 is a good example of "joy" and "playful", this style is suitable for young age and modern style.

Logo 1, 9, 14, 13 are very different style, but all of them are nice design and well done.

Typeface I mainly choose bold face of Helvetica because I want to keep the design looks more clean , modern, and professional.

I put patterns and textures , such as image  3, 8, 20 and 22, beside the related images, so my client can very easily to understand why I choose these textures. For example, image 3 and 8 hight light the concept of colour and patterns.  Especially, image 22  can bring the senses of good quality, nice material and well design method.

Image 19 is carrying the concept of touring events.

5, 21, 7 are nice examples for print collateral pieces.

All the images have some good ideas of signages for use in the store.

Finally, I organized all images and limited 5 colours, so then I made a colour palettes which is image 15.Orange can represent feelings of  good working, dynamic, playful, professional,  etc. Deep red and grey can bring the feelings of enjoy the environment. Blue is fresh, modern, happy, clean etc. Also I desaturated blue, so the orange can be more out standing. 

Source of images

1, 2, 13, 14,http://pinterest.com/bicistore/bike-logo-brands/

4, http://templatesboost.ru/image.php?id=47169

5, 19, http://www.brooksengland.com/
6, http://www.focale44bikes.com/shop-of-the-week-treadly-in-adelaide-australia/
7, http://thebikebook.com/

9, http://www.behance.net/gallery/Bicycle/2321506

10, 11, http://bricklanebikes.co.uk
12, http://www.upcyclethat.com/bicycles-made-from-cars/3706/
15, http://pinterest.com/bike-color

16, http://www.thecoolhunter.net/article/detail/1999/i-feel-good-today-at-erste-liebe-bar-hamburg
17, http://feltbicycles.com/Canada/2013/Verza/Verza-Path/Verza-Path-1-Womens.aspx

18, http://bricklanebikes.co.uk/

3, 8, 20, 22, http://nicpic.com

21, 23, http://pinterest.com/bike-shop/